Privacy Policy

Effective Date: July 8, 2026

Morta Medical, LLC (“we,” “us,” or “our”) operates the website mortapathologyservices.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

Please read this Privacy Policy carefully. By accessing or using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information from and about users of our website, including:

A. Personal & Order Data Provided directly by You

When you place an order, request information, or create an account on our site, we may collect:

  • Contact Information: First and last name, email address, telephone number, billing address, and shipping address.
  • Business & Tax Exemption Information: Company name and tax-exemption supporting documentation (such as state-issued tax-exempt certificates uploaded during checkout), along with optional tax-exempt contact details and reasons.
  • Order History: Details regarding products purchased, order values, and transaction timestamps.

B. Payment Information

All payments are securely processed through our third-party payment gateway, WooPayments (powered by Stripe). We do not collect, store, or process full credit card numbers on our servers. Your payment details are submitted directly to and handled by WooPayments in accordance with PCI-DSS compliance standards.

C. Automated Data & Cookie Collection

When you navigate our site, we may automatically collect standard log data and information using cookies and tracking technologies:

  • Google Analytics (GA4) & Google Tag Manager: We collect anonymized IP addresses, browser types, operating systems, referring URLs, page views, and event interactions to help us understand site usage and improve performance.
  • Google Ads & Remarketing Tags: We use Google Ads tracking tags to measure conversion effectiveness and may utilize remarketing tags to display relevant ads across third-party websites based on past visits to our site.
  • Essential WooCommerce Cookies: We store session cookies (e.g., cart hash and session state) necessary for managing your shopping cart and processing purchases.

2. How We Use Your Information

We use the information we collect for the following business purposes:

  • Order Fulfillment: Processing transactions, shipping orders, providing order confirmations, and managing customer service inquiries.
  • Tax Exemption Verification: Verifying tax-exempt status for qualifying businesses and maintaining tax audit compliance.
  • Website Improvement & Analytics: Monitoring site performance, resolving technical issues, and optimizing customer experience via Google Search Console and Google Analytics.
  • Marketing Communications: Sending transactional emails and marketing communications. We only send marketing emails if you explicitly opted in by checking a consent box at checkout or submitting a subscription form. You can opt out at any time using the unsubscribe link in any marketing email.
  • Advertising & Conversion Tracking: Measuring the performance of our Google Ads and Google Merchant Center product listings.

3. Third-Party Services & Security Disclosures

We do not sell, rent, or trade your personal information. We only share data with trusted third-party providers strictly necessary to operate our business:

  • WooPayments (Payment Processor): Processes payment card details securely.
  • Google Analytics, Search Console & Google Ads: Collects site performance data and measures advertising performance. You can learn more about how Google uses your data by visiting Google’s Privacy & Terms.
  • Google reCAPTCHA: This site is protected by reCAPTCHA to prevent spam and abuse on our forms and checkout page. The use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service.

4. Account Requirements & Guest Checkout

An account is not required to purchase items on our website. You may complete transactions using guest checkout. If you choose to create an account, we store your saved contact and shipping details to streamline future checkouts.

5. Cookie Management & Your Choices

You can manage or modify your cookie preferences at any time using the floating Cookie Preferences banner on our website. You can choose to accept or reject non-essential marketing and performance cookies. Most web browsers also allow you to refuse or delete cookies through browser settings.

6. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Morta Medical, LLC